Manifesto
Our purpose is to shine light on the gender inequalities within the sports industry and its fan base. By pointing out and explaining gender biased journalists who overlook women in sport and their achievements. We wish to call out sexism to let athletes feel seen and show the public how much effect it has on the industry.
Vision
SideLine is here to provide a platform for representation for those left standing on the side. To ‘fix’ how others speak and show women athletes. Our brand is striving to be the biggest advocate for women and girls in sports, inspiring them to be athletes, create safe spaces, and feel represented.
Audience
The target audience would be people open to the conversation, partially educated on the topic and interested in knowing more. Those who know that there are issues, yet are unsure how to point them out and why, sometimes the journalistic language doesn't sound right.